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Case Study - Single-Point Chevrolet Dealership, Midwest
Dominator Internet Marketing Campaign: December 2003, start
Snapshot taken - October 2004
• 228% increase in Unique Visits to dealership website (5222
UVs/October; up from 2295 UVs/January)
• 177 monthly contacts to dealership website; up from 38
prior to campaign
• Averaging 400 phone calls generated from website; peaking
at 478 calls in one month
• 100 sales per month from website leads
• 236% increase in leads (avg. 245 leads/month from
dealership website; up from 104 prior to campaign)
• 244% increase in site Used Car Unique Visits monthly (3355
used car UVs/month; up from 1375 used car UVs/month)
• 153% increase in site New Car Unique Visits monthly (441
new car UVs/month; up from 289 new car UVs/month) |
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Search Engine Programs
